Please Note: The above fee schedule is a rough guideline. These are not quotations. Each project will be estimated and quoted on an individual basis.
Your clients have come to you because of your Big Promise to help them improve their lives, or perhaps build their lives anew. You want to tell them exactly how they will benefit from what you have to offer. To do that, your copywriter needs to understand what you do.
As an ex-academic in my fields of philosophy and public health education where I studied both the nature of belief and the conditions of positive systemic behavior change respectively, I understand your needs and your clients’ needs. What follows are a few of the types of projects I specialize in. Take a look at the copywriting services below and see if there’s something you’re looking for. If you’re looking for something else, just let me know.
(1) Landing Pages — highly-focused single web pages written for a specific audience, designed to identify a problem that audience has and inform them, with evidence, that you alone can solve their problem. Your would-be customer “lands” on this sales-letter page from an email, banner ad, pay-per-click (PPC) ad. A landing page can offer a free report as a means of promoting your main call-to-action. Your copywriter can write this free report.
(2) Long Copy Sales Letters — direct-response promotional packages that run from 12 to 24 pages, sometimes more, which can be mailed or emailed. While there is no single formula for them, long copy sales letters will also identify a key problem your audience has and present your solution to it, offering evidence in the form of testimonials, expert opinion, etc., including a vision of what your client’s life will be like without the problem, and ending with a specific call-to-action.
(3) Video Sales Letter Scripts — you personally present valuable information for free to your clients, also giving them a good idea who you are, and what you can do for them. They introduce you, and can be used to persuade clients to buy your more comprehensive programs, services, or other packages, through a call-to-action at the end.
(4) Opt-In Forms — devices usually emailed that allow your client to “opt-in” (sign up) by sharing his/her email address, be placed on your email list, and receive free information. Opt-In Forms allow you to build an email list quickly and legally (as none of us want to be accused of spamming which is now illegal in some locations).
(5) Email Autoresponders — follow-up emails sent to “opt-ins” in a series. The series may contain 3, 5, or 7 emails, pre-written to engage the reader, set up to go out in a specific order automatically within a given time frame (for instance, one email per day or per week), each one perhaps ending with a reminder of your product or solution and ending with a link to where they can go for more detailed information.
(6) Ads (Banner & Text) — self-explanatory: clickable items on websites or in email that will bring the client to your Landing Page, Long Form Sales Letter, or other written product with your call-to-action.
(7) Special Reports (or Bonus Reports or Free Reports) — compilations of valuable information offered for free, often as free downloads, that provide an immediate benefit to your client as a motivation for him/her to take a look at your paid products or services.
(8) E-Books — similar if not identical to Special Reports in a lot of instances in that they can also be offered as free downloads, are great ways to build credibility by presenting a key big idea or process to your clients. They can be offered through “opt-in” pages, and again should motivate your clients to look at your in-depth paid products and
(9) Content — can include articles, how-to videos, other Web content, explaining your product or services or applications, and how they will benefit your clients.
(10) Social Media — content for your LinkedIn or Facebook or other such sites able to keep your product or services, or their applications, in front of your audience.
(11) Advertorials — advertisements designed to look like editorials. They will motivate readers who might be put off by a more obvious ad to have a look at your products and services. They will present your solution to a problem described in the advertorial. Usually, again for legal purposes, these require either “Advertisement” or “Paid Advertisement” at the top or the bottom of the page.
(12) Case Studies / Testimonials — tell success stories so that your future clients can see your effectiveness in action. With a concrete example of how your program(s) has/have helped others, they will see immediately what it can do for them.
I can handle other copywriting assignments as needed. Following is a list of my services
and estimated investments for each.