My Writing Process

How I Write

Contact and Communications Policies:

As we work together, it is important that we have fast and easy communication.

During our project, I am available Monday through Friday from 12 to 2 pm (Eastern Time). By far the easiest way to reach me is by phone at (864) 832-0445.

Discussing the Project and Questionnaire:

To get started with a potential project, I will send you a complete Discovery Questionnaire. This will help us both clearly define the scope of the project and ensure the best results.

I will email you the Questionnaire as an MS Word file (or share with you the Google Docs version if you prefer). Please return it to me as quickly as possible. For most clients, this is between 1 and 3 days.

After I receive the Discovery Questionnaire, I will review your answers, plus any other applicable initial research needed. From there I will outline a short Project Roadmap. This will save you time and help you see that I understand the project. It will also be the basis for our Launch Call.

3 to 10 days after I receive the Questionnaire answers, we will schedule a 20 – 30 minute Launch Call. During this call, we will discuss the Project Roadmap. I will listen to any additional directions and insights you have on the project, as well as answer any questions you might have.

Following the Launch Call, I will draft and send you an Agreement. Or if your legal team has an Agreement, we can use that.

Investment and Getting Started:

The Agreement will contain all the specifics on what exactly I will deliver, including project deadlines. It will also list your investment for the project and terms of payment. Payment by PayPal is easiest, although I will also accept payment by direct deposit or wire transfer. (Note: I require 50% of the project total in order to begin.)

Once we have both signed the Agreement, I will begin working on your copy as agreed.


My research process is very comprehensive. I begin with a complete review of your website and any other materials you send me. From there, I will research the market, including your competitors. In some cases, I will ask to speak with your customer service team, past clients/customers, and different department heads.

As needed, I will reach out to you for additional details, product samples, and other resources.

You can be confident that I’ll quickly and effectively understand your product, your voice, and your customers’ core purchase drivers.


As we work on this project together, communication is critical. Some clients are very busy and prefer to hand off the project to me and review the first draft, with very little communication in between.

Others like dealing with me on an almost daily basis and be involved at just about every step of the way.

Which are you?

Please send me an email and let me know how often you’d like to communicate and what the best way is to reach out to you (i.e., phone, email, text, etc.).

One other item … I require that you assign me a single contact person on your team. I will communicate directly with him or her. He or she will deal with your other team members as needed to obtain information and approval.

Finally, I encourage you to become familiar with Google Docs. I do much of my writing with this word processing tool which (unlike Word) allows us to track changes, comment, and collaborate in real time. It can be shared with various team members. The working document is always the current document, because the save feature works automatically. So, there is no need to worry about sending the wrong files or things getting lost.

Review of first drafts:

Typically, you’ll receive a first draft in 10 to 14 business days, depending on the project size and scope.

When you get the first draft, please review it carefully. Please also have any applicable members of your team review it. The most important thing at this stage of the game is making sure that the tone, message, and offer are right. We’ll fine-tune during the second draft … and third draft, as needed.


After you review the initial draft, it is likely that you’ll want some things changed. Please note those changes using the comment feature inside of Google Docs. You can also suggest changes using the Edit Mode feature, which I’ll turn on when I share it with you.

I will review all your suggested changes within 24 hours of your submitting them to me. I will make my adjustments within 2 to 4 business days depending on the breadth and complexity of your suggested changes.

In all cases, I recognize that these are your customers and will defer to you as much as possible.

Sometimes, there are cases where clients make suggestions that I know will not work and will hurt profits. In those cases, you can expect me to be direct in my feedback. When clients insist on changes that, based on my experience, I do not believe will work, I always recommend a simple A/B split test. Let the market vote on which version works the best.

Additional Reviews:

After the first round of changes, there may be some additional fine-tuning needed. You can be confident that I’ll gladly work with you until you are delighted with the copy. In most cases, clients will find that one review is volley enough. When more are needed, it is usually just one or two, and the process goes quickly. Typically, we can get to a final copy within 1 to 3 business days.

Final Approval:

Once all revisions are done, I will submit a final draft to you. At this point, you approve the copy by sending me an email stating that everything is ready for distribution.

Once I receive this final approval from you, I will invoice you for the remaining 50% of the project investment. The invoice is due upon receipt. I will make every effort to be prompt in responding to your requests and assume that, as a professional, you will do the same with my invoices.

In most cases the final copy is sent to a designer for formatting. I strongly encourage you to send me a PDF of the final version. I will double check that any graphical elements added by your design team enhance the copy and make it more effective.

If I see something that is distracting and may hurt your response rates, I’ll be direct in letting you know. If requested, I’m happy to work with your design team to make any changes needed to make the end version as effective as possible.

Transition to Other Projects:

Once the project is done, I provide all clients with a complementary follow-up consultation. We spend a few minutes on the phone and discuss what went well and where improvements can be made.

We review the Discovery Questionnaire and discuss additional ways to uncover new profits. Where appropriate, we map out a new project to ensure that you continue to have excellent copy that meets your goals and grows your business.

Contact Steven Yates 

Contact Information

If you have an immediate need you can call me right now at (864) 832-0445 or email me at There is, again, no charge for a half-hour consultation to discuss your needs and arrive at an estimate for a possible project.

Phone: 864.832.0445


I Look forward to hearing from you soon.

Contact Me Today!